The Power of Habit by Charles Duhigg
This marvelous book reveals much about how habits are formed and how companies can capitalize (no pun intended) on some of our most primal behavior. Once such company, Target, uses their customer loyalty program to collect data on their customers and craft algorithmic strategies to increase their profits.
When/if Artificial Intelligence is added to the mix, you can imagine the potential!
In addition to the video clips below you can see Mr. Duhigg speak on This is Your Brain on Habits in the 'Speaking' section of his website.
Target uses habits in its stores (2012)
From the YouTube blurb:
"The Power of Habit goes inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals to see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death."
The Power of Habit: Habit Loop and Target (2013)
From the YouTube blurb:
"At the BRITE '13 Conference, Charles Duhigg, award-winning New York Times writer and author of "The Power of Habit", discusses scientific discoveries that explain why habits exist and how they can be changed. He then details how companies, like Target, study employee and customers' behaviors to develop insights that can help them connect with customers and build their business."
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